§Services

Paid acquisition support for behavioral health teams that need cleaner landing pages, tracking, and conversion paths.

Ashfield helps treatment centers and behavioral health brands improve the parts around paid media that often decide whether spend turns into qualified conversations: landing pages, conversion tracking, attribution, CRO, and vendor coordination.

Request a fit callSee results
01

Landing

page systems for paid-readiness
02

Call, form, VOB

conversion events planned and QA'd
03

Vendor

coordination around site-side execution
/ 01Problem & Context

Where momentum stalls.

Paid acquisition can fail even when the media buyer is competent. Weak landing pages, unclear conversion tracking, missing VOB visibility, and disconnected reporting make spend hard to evaluate.

  1. P · 01

    Paid spend is running into weak pages.

  2. P · 02

    Calls, forms, and VOB events are not cleanly tracked.

  3. P · 03

    Paid media vendors are not connected to website, SEO, or admissions reporting.

  4. P · 04

    Campaigns launch without enough conversion path QA.

/ 02What Ashfield Handles
  • 01

    Paid landing page planning and build support

  • 02

    Tracking and conversion setup

  • 03

    Call, form, and VOB event visibility

  • 04

    Paid campaign readiness audits

  • 05

    CRO recommendations

  • 06

    Coordination with paid media vendors or contractors

  • 07

    Optional campaign management through approved fulfillment support

/ 03Why Behavioral Health Is Different
  • 01

    Behavioral health paid acquisition has higher trust, compliance, and platform requirements than generic lead generation.

  • 02

    Landing pages and tracking need to be evaluated against admissions-path behavior, not only ad-platform metrics.

  • 03

    Paid work performs better when it is connected to site, local, SEO, and reporting systems.

/ 04Operating Rhythm

01 · When this matters

  • The work matters when growth has become a coordination problem, not just a strategy problem.
  • It is useful when the site, local footprint, reporting, and admissions priorities need to move together.

02 · First 30 days

  • Audit the site, footprint, tracking, and current execution backlog.
  • Prioritize the highest-leverage page, local, reporting, and workflow fixes.
  • Ship initial cleanup work while building the recurring cadence.

03 · Weekly rhythm

  • Review movement, blockers, and priorities.
  • Ship page, local, tracking, reporting, or QA work tied to the active scope.
  • Document what changed so leadership can evaluate progress without chasing updates.

04 · Client provides

  • Access to the website, analytics, GBP, and reporting tools needed for the scoped work.
  • A responsive internal reviewer for compliance-sensitive copy and business details.
  • Clear ownership for admissions, intake, or vendor questions that affect execution.

05 · Not included

  • Lead buying or guaranteed admissions.
  • Claims-heavy tactics that bypass platform, clinical, legal, or compliance review.
  • Generic marketing outside behavioral health.
/ 05Outcomes Addressed
01Outcome

Cleaner conversion paths for paid traffic

02Outcome

Better visibility into calls, forms, VOBs, and campaign-side readiness

03Outcome

Less vendor fragmentation between paid media, website, reporting, and admissions

/ 06Results Snapshot

Landing

page systems for paid-readiness

Call, form, VOB

conversion events planned and QA'd

Vendor

coordination around site-side execution

/ 08Related Results

Multi-location addiction treatment network

Network-wide visibility and location coordination

Scaled network-wide visibility while tightening location-level execution.

Read case

New treatment center launch

New treatment center launch support

Built early search traction on a new domain while supporting launch readiness.

Read case

Regional behavioral health operator

Marketing execution systemization

Replaced fragile marketing execution with a steadier operating system.

Read case
/ 09FAQ

Questions worth answering first.

Q · 01Do you run paid ads directly?+

Ashfield can support paid acquisition through landing pages, tracking, CRO, vendor coordination, and approved fulfillment support when it fits the engagement. The default focus is making paid traffic easier to evaluate and convert.

Q · 02Can this work with our current PPC agency?+

Yes. Ashfield can coordinate around landing pages, conversion tracking, reporting, and site-side improvements without replacing every vendor.

Q · 03Is this included in every retainer?+

No. Paid acquisition support is scoped when the client needs it and has the platform, budget, and compliance requirements to support it.

Next Step / Get in touch

Need help with paid acquisition support?

If the current site, local footprint, or reporting stack is holding growth back, Ashfield can recommend the right starting point.

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