§Case Study

Multi-Location Midwest Treatment Network

Scaled network-wide visibility while tightening location-level execution.

01

23.6K

ranking keywords across the portfolio
02

21.2K

monthly organic visits
03

$33.4K

estimated traffic value
04

DR 29 -> 37

authority growth on a flagship property
/ 01Overview

This engagement focused on coordinated organic growth across multiple treatment properties without turning the work into a bloated enterprise program.

/ 02Starting Point
  • 01

    Location and service pages lacked a clear shared structure.

  • 02

    Internal linking and content freshness work were inconsistent across sites.

  • 03

    Leadership needed cleaner reporting by property and location.

/ 03Scope
  • 01

    Keyword and page architecture support

  • 02

    Recurring SEO and content execution

  • 03

    Local visibility and GBP coordination

  • 04

    Reporting and QA support across the network

/ 04What Changed
  • 01

    Reprioritized the site architecture around higher-intent service and market pages.

  • 02

    Tightened internal linking and content freshness workflows across the portfolio.

  • 03

    Supported recurring local visibility tasks and market-level coordination.

  • 04

    Improved reporting views so operators could see movement by property and channel.

/ 05Results
  • 01

    Organic visibility expanded materially across core treatment terms.

  • 02

    The flagship property moved from DR 29 to DR 37 in under a year.

  • 03

    Monthly organic traffic grew by roughly 11.8K visits during the operating window.

  • 04

    Leadership had a cleaner picture of performance at both rollup and site level.

/ 06Why It Mattered
The win was not just traffic growth. It was a steadier multi-site operating model that reduced internal drag and made network-wide execution more reliable.
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