§Pricing / Engagements

Pricing for quick fixes, websites, SEO cleanup, and web growth systems.

Starting-at pricing keeps the buying path clear without pretending every site has the same scope. Smaller starter offers are strict, focused engagements. Larger builds flex by website condition, content, integrations, tracking, review needs, and managed-operation needs.

/ 01Engagement Ledger

Clear starting points for real scopes.

PLAN · 01

Quick Site Fix Sprint

Best for a small business with an existing site that needs a focused fix, cleanup, or launch-blocker removed without turning it into a full rebuild.

one-time sprint

From $500

Typical work

  • One tightly scoped website, landing page, SEO, tracking, form, or conversion-path fix
  • Light copy cleanup, mobile QA, metadata, CTA, speed, or layout improvement where scoped
  • One priority handoff note with what changed and what should happen next
  • Strict scope, short timeline, and no open-ended custom development

Problems addressed

  • A visible site problem gets fixed quickly
  • The business gets a low-risk way to start
  • Ashfield can identify whether a larger build or retainer makes sense
PLAN · 02

Starter Website or Landing Page

Best for a local business, specialty shop, campaign, or new offer that needs a credible one-page site or focused landing page with SEO basics handled.

one-time build

From $1,250

Typical work

  • One-page website or landing page build using supplied brand assets and business details
  • Responsive design, core sections, contact path, basic metadata, and analytics setup
  • Light copy shaping from existing notes, services, products, or examples
  • One revision pass and handoff notes for the next growth step

Problems addressed

  • A clean, credible web presence without agency bloat
  • Search and conversion basics are included from the start
  • A practical foundation for SEO, ads, or ongoing site care
PLAN · 03

Site Leak Audit

Best for businesses that know the site is costing them trust, leads, or sales but need a practical first-priority map.

one-time

From $1,500

Typical work

  • Website, SEO, mobile, page, trust, and conversion review
  • Tracking, forms, calls, catalog, service pages, and CMS notes where relevant
  • Priority fixes grouped by rebuild, cleanup, tracking, and recurring work
  • Recommended sprint, rebuild, cleanup, or retainer path

Problems addressed

  • Clear view of what is leaking trust or conversion
  • A scoped path instead of vague website or SEO advice
  • A go or no-go decision for the next build or cleanup
PLAN · 04

Small Business Website Sprint

Best for businesses that need a fast, credible multi-page website, priority page rebuild, or conversion-focused web refresh with SEO basics handled.

one-time build

From $2,500

Typical work

  • Focused website, service page, landing page, or catalog-page build
  • Messaging, page structure, responsive implementation, and launch QA
  • Technical SEO basics, schema, analytics, and conversion events
  • CMS handoff and post-launch improvement notes

Problems addressed

  • A sharper site or page system that can support traffic and conversion
  • Cleaner technical foundation for SEO and paid campaigns
  • Tracking in place before the next growth push
PLAN · 05

SEO and Conversion Cleanup

Best for sites that do not need a full rebuild yet but need technical SEO, page structure, CTAs, forms, and tracking cleaned up.

one-time cleanup

From $3,500

Typical work

  • Technical SEO, metadata, schema, internal links, and indexation cleanup
  • Priority service, product, collection, or location-page improvements
  • CTA, form, call, analytics, and conversion-path QA
  • Cleanup report with shipped fixes and remaining opportunities

Problems addressed

  • A cleaner foundation without rebuilding everything
  • More useful priority pages and conversion paths
  • Better visibility into what is working or still blocked
PLAN · 06

Site Care and Growth Retainer

Best for small businesses that need ongoing website edits, basic SEO upkeep, page freshness, tracking checks, and monthly improvement support.

per month

From $750

Typical work

  • Monthly website updates, page edits, proof updates, and conversion-path checks
  • Basic technical SEO maintenance, metadata cleanup, internal links, and Search Console review
  • Light reporting on shipped work, blockers, and next recommendations
  • Escalation path into larger SEO, automation, or rebuild work when needed

Problems addressed

  • The site does not go stale after launch
  • Small issues get handled before they become bigger rebuilds
  • The business has an affordable ongoing support lane
PLAN · 07

Web Growth System Install

Best for businesses ready to connect the website, SEO, tracking, reporting, and recurring workflows into one operating system.

one-time build

From $7,500

Typical work

  • Website, CMS, content, local, review, and reporting workflows
  • Technical SEO, page freshness, internal linking, and publishing operating layer
  • CRM, call, form, or ecommerce data connections where scoped
  • Documentation, handoff, and exception rules

Problems addressed

  • The site has owners, rules, cadence, and connected workflows
  • The team sees what shipped and what needs review
  • The system is ready for managed operation
PLAN · 08

Managed Web Growth Retainer

Best for teams that want Ashfield to keep the site, SEO, reporting, and recurring growth work moving.

per month

From $2,500

★ Featured

Typical work

  • Weekly website, SEO, content, local, freshness, and reporting operations
  • Review packet and reminder management
  • Exception handling for skipped, blocked, or low-confidence work
  • Monthly improvement passes on prompts, validators, and workflows

Problems addressed

  • Consistent output without hiring another coordinator
  • Clearer accountability for recurring work
  • A system that gets better as real exceptions appear
PLAN · 09

Attribution and Automation Build

Best for businesses where lead source context, CRM routing, internal automation, or reporting quality is the main blocker.

project-based

From $7,500

Typical work

  • Call, form, CRM, source, and routing audit
  • Lead source capture and handoff design
  • Pipeline reporting and QA workflows
  • Operator-ready reporting views and documentation

Problems addressed

  • Cleaner source context before sales or intake follow-up
  • Fewer blind spots between marketing activity and pipeline movement
  • A reporting layer leadership can actually use
/ 02What Affects Price
  • F · 01

    Website size, condition, CMS, and rebuild needs

  • F · 02

    Whether the scope is a strict starter fix or a custom build

  • F · 03

    Content readiness, brand assets, revision needs, and launch urgency

  • F · 04

    Number of locations

  • F · 05

    Number of brands or websites

  • F · 06

    Number of services, products, campaigns, or catalogs

  • F · 07

    Tracking and attribution complexity

  • F · 08

    Content, social, local, and page refresh needs

  • F · 09

    Internal review requirements

/ 03Not A Fit
  • NF · 01

    Unlimited custom websites at starter-sprint pricing

  • NF · 02

    Standalone AI widgets with no operating workflow

  • NF · 03

    Lead buying

  • NF · 04

    Businesses with no active site, stack, recurring workload, or budget for implementation

  • NF · 05

    Buyers looking for guaranteed rankings or revenue

  • NF · 06

    Teams wanting unreviewed mass AI publishing

Next Step / Get in touch

Need help choosing the right engagement path?

If the scope is between a quick fix, starter page, site leak audit, website sprint, SEO cleanup, system install, managed retainer, and automation build, Ashfield can recommend the cleanest starting point.

Request site review