SEO and custom web development for South Florida service businesses that need consistent leads.
Ashfield helps South Florida service businesses generate consistent inbound leads through technical SEO, Google Business Profile dominance, and Next.js websites built to convert. Productized monthly retainers and fixed-price builds — run by one senior operator.
“The fastest site build still needs SEO, tracking, and a plan for what happens after launch.”
based in South Florida, working with service businesses across Broward, Palm Beach, and Miami-Dade
starting point for productized Local SEO retainers across one-location service businesses
fixed-price custom Next.js websites with SEO, tracking, and analytics built in
web development, SEO, GBP, tracking, and reporting handled by one operator
Most growth work breaks between the website and the follow-through.
Page quality, SEO, content, tracking, attribution, review, and reporting all have to move together. Ashfield is built for the work that gets lost between the site, the stack, and the team.
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The website gets traffic, but mobile visitors do not turn into calls, forms, bookings, or qualified conversations.
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Google Business Profile, citations, and local rankings stall because no one owns the recurring local SEO work.
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Service pages, titles, schema, forms, and phone paths drift after launch — and the local competition is showing up first.
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Reporting becomes screenshots and guesses instead of a clear view of what shipped and what is still leaking leads.
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The modules that turn a website into a growth system.
Websites, SEO, attribution, reporting, content, review, and internal workflows stay connected to one operating model.
Custom Next.js Websites & Conversion Systems
Fixed-price Next.js + Vercel websites with SEO, conversion paths, analytics, and 90 days of post-launch maintenance — Starter, Standard, or Premium tier.
SEO Content & GBP Posting
Monthly SEO blog content, weekly Google Business Profile posts, and review responses — the recurring content cadence inside the $2,750/mo Local SEO Growth retainer.
Local SEO & Google Business Profile
Google Business Profile management, citation cleanup, on-page local SEO, and service-area pages — the core of the Local SEO Starter ($1,500/mo) and Growth ($2,750/mo) retainers.
Call Tracking & CRM Attribution
Call tracking with dynamic source insertion, form attribution, and CRM routing so sales, BDC, and intake teams know where every conversation came from.
Monthly Looker Studio Reporting
Monthly Looker Studio dashboard tying shipped retainer work to ranking, GBP, call, and lead movement — included in every Local SEO and Behavioral Health retainer.
Multi-Location SEO Operations
Coordinated GBP, citations, content, and reporting across multiple facility sites, rooftops, or franchise locations — the multi-site delivery layer inside the Behavioral Health & Regulated retainer ($5,500/mo+).
Built around web work, SEO work, and recurring work that has to ship.
Ashfield focuses on one operating pain: growth work that matters, repeats, and keeps slipping after the site launches.
Local, senior, and accountable
Based in South Florida, run by Jason Martinez. One senior operator owns the website, SEO, GBP, tracking, and reporting — not a junior account manager with a deck.
Web development and SEO in the same hands
Ashfield can change the page, fix the metadata, adjust the form path, QA tracking, improve the CTA, and explain what shipped without bouncing work between vendors.
Productized retainers, fixed-price builds
Clear monthly tiers and fixed-price website builds. No mystery hourly invoices, no scope creep — change orders are written up at $125/hr in 4-hour blocks with email approval.
Built for service businesses that need leads
Local services, multi-location operators, regulated providers, and agencies — the work is sized around real local demand and senior delivery, not enterprise overhead.
Senior SEO and Next.js development in one South Florida operator.
Ashfield is built by Jason Martinez, a South Florida-based web developer and SEO operator. Senior hands-on experience across Next.js and Vercel builds, technical SEO, Google Business Profile management, local SEO, conversion tracking, and recurring delivery for behavioral health, local services, cannabis/vape ecommerce, medical billing, moving, and automotive clients.
Proof tied to shipped work and operating context.
Multi-location addiction treatment provider
Consolidated four facility sites into one senior retainer with compliance review built in.
4
facility sites coordinated under one retainer
Weekly
GBP posting cadence across all four locations
South Florida moving company
Lifted Map Pack rankings and gave the owner real source attribution on every call.
Map Pack
ranking in 3 primary South Florida service areas
Weekly
GBP posts, review responses, and photo updates
Palm Beach County plumbing company
Built a new Next.js site at the Standard tier, then ran Local SEO Growth to take Map Pack share.
$12,000
fixed-price Standard build · Next.js + Vercel
1.8s
mobile LCP post-launch (down from 8.2s on WordPress)
Field notes on website leaks, local SEO, and work that ships.
How to Turn a Technical SEO Audit Into Shipped Fixes
A technical SEO audit only creates value when fixes ship. Assign owners, criteria, validation, and handoff notes.
Read the postHow to Make Website Pages Easier for AI Search to Cite
AI-search readiness starts with pages that answer real buyer questions, expose clear facts, use honest structure, and give search systems something useful to cite.
Why Local SEO Needs a Working Call Path Before More Content
More local SEO content will not help much if mobile visitors cannot see what to do next. Start with the call path: search result, service page, proof, tap-to-call, form, and follow-up context.
Buyers recognize the broken workflow, before they think about an industry label.
Website gets traffic but not enough calls
The page may look passable, but the offer, mobile CTA, trust signals, form path, phone path, and tracking are leaking qualified visitors.
Explore workflowPain · 02SEO and local fixes keep waiting
Service pages, GBP alignment, internal links, schema, titles, technical fixes, and page updates are known but not reliably shipped.
Explore workflowPain · 03Content and social keep slipping
The business has ideas and source material, but drafts, approvals, publishing, distribution, and reporting stop when the owner gets pulled elsewhere.
Explore workflowPain · 04Leads lose source context
Calls, forms, chats, or CRM records do not carry enough context into sales, intake, dispatch, BDC, support, or account follow-up.
Explore workflowPain · 05Agencies need senior fulfillment
Strategy is sold, but technical SEO, landing pages, website fixes, tracking, reporting, and Next.js implementation are stuck waiting for execution.
Explore workflowPain · 06Multi-location work has no shared system
Locations or facility sites drift in page quality, GBP activity, and reporting because no one owns the recurring multi-site cadence.
Explore workflowWhen the shop is great but the website is not.
Jewelers, tattoo and watch shops, boutiques, med spas, and other owner-led specialty businesses often have real demand and reputation — and a site that quietly loses the visit, the call, or the booking.
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Strong real-world product and portfolio
Jewelers, tattoo and watch shops, boutiques, med spas, and studios with real taste and a loyal following — but a site that does not match the quality of the work.
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Weak site and booking path
Products, artists, services, and portfolios live on social instead of owned pages, and the booking, call, or appointment path is buried or broken on mobile.
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Local SEO and Google visibility
Google Business Profile, reviews, and local pages are inconsistent, so nearby buyers searching for the shop or its category never see it first.
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Service, product, and artist pages
Real pages for services, collections, artists, and policies that build trust and give Google something to rank — not a single thin homepage.
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Form, call, and booking tracking
Calls, forms, appointment requests, and booking actions tracked cleanly so the owner finally knows which marketing is actually driving visits.
Start where the site is visibly holding the business back.
Ashfield can work across industries, but the starting point is specific: find businesses with demand, trust, products, services, or locations where the website is clearly not carrying its weight.
Local service businesses
Plumbing, HVAC, roofing, electricians, moving companies, med spas, dental, and professional services across South Florida that need consistent Map Pack visibility and call flow.
Explore fitFIT · 02Behavioral health & regulated providers
Multi-location addiction treatment, mental health, and regulated providers needing LegitScript-aware content, § 397.55-compliant pages, and attribution across sites.
Explore fitFIT · 03Agency overflow and fulfillment
SEO, paid, web, and niche agencies with client demand but no senior in-house Next.js, technical SEO, or tracking capacity — white-label friendly.
Explore fitFIT · 04Multi-location and dealer groups
Operators with multiple rooftops, brands, or service areas where local SEO, page freshness, and reporting need to run from one coordinated system.
Explore fitView example configurationsStart with the right scope, before the task list.
SEO Audit & Roadmap
5-day delivery
From $1,500
Best for service businesses that want a proof-of-fit deliverable before committing to a retainer or build — a paid diagnosis with a 90-day action map.
Local SEO Starter
monthly · 12-month minimum
From $1,500/mo
Best for one-location service businesses (plumbers, HVAC, movers, dentists, med spas, professional services) that need Google Business Profile dominance and recurring local SEO.
Local SEO Growth
monthly
From $2,750/mo
Best for service businesses with real lead value that need faster local SEO progress, more content, link outreach, and CRO experiments alongside GBP work.
Behavioral Health & Regulated
monthly · multi-location
From $5,500/mo
Best for multi-location addiction treatment, mental health, and regulated providers that need LegitScript-aware content, § 397.55-compliant pages, and attribution across sites.
Custom Website Build
fixed price · Starter / Standard / Premium
From $7,500
Best for service businesses that need a new Next.js + Vercel website with SEO, conversion paths, analytics, and 90 days of post-launch support included.
Agency Fulfillment Partner
monthly reserve or $125/hr
From $3,000/mo
Best for SEO, paid ads, web design, or niche agencies that already have clients and need senior Next.js, technical SEO, and tracking execution without hiring full-time.
A lean relationship model built around clear review rules.
Find the leak
Review the website, SEO foundation, page quality, conversion paths, tracking, CMS, recurring workload, and blockers so the right next step is clear.
Build or clean up the site
Ship the website sprint, page rebuild, technical SEO cleanup, conversion-path fix, or operating layer around the brand, services, catalog, CRM, review rules, and cadence.
Keep it moving
Keep page freshness, SEO, tracking, reporting, content, and automation work moving with review where judgment matters.
Trust built through visible process, clear scopes, and proof of work.
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Visible contact information and business details
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Proof tied to real operating workflows
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Anonymized but descriptive case studies
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Sample deliverables, methodology pages, and workflow artifacts
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Website, SEO, tracking, reporting, and automation scopes separated clearly
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Clear review rules for sensitive or low-confidence work
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Tracking, reporting, QA, and logs built into the delivery model
Scope-first process for teams that need website, SEO, reporting, and recurring growth work to move without another full-time coordinator.
How Ashfield worksOrganic leads should come in through a visible problem.
The first public funnel is intentionally simple: help a business owner find the leak, understand the right fix, then request a practical site review if the problem is worth solving.
- 01Find the visible leakStart with the checklist: weak page clarity, thin service pages, buried calls, stale local signals, missing trust signals, tracking gaps, or broken forms.Open →
- 02Choose the right first scopeIf you need diagnosis first, start with the $1,500 SEO Audit & Roadmap. If recurring local SEO is the gap, start with Local SEO Starter or Growth. If you need a new site, the fixed-price builds start at $7,500.Open →
- 03Run a productized monthly retainerKeep SEO, GBP, content, tracking, and reporting moving every month through a clear retainer tier — Starter, Growth, or Behavioral Health & Regulated.Open →
Senior web and SEO delivery, done in-house.
No reseller chain, no junior account manager — one South Florida operator handling the build, the search work, and the tracking end to end.
Custom Next.js websites
Fixed-price Next.js + Vercel builds with SEO, schema, analytics, and conversion paths set up from line one.
Local SEO & Google Business Profile
Recurring GBP posting, citation cleanup, service-area pages, and review responses that win Map Pack visibility.
Technical SEO implementation
Crawl, indexation, schema, internal links, and Core Web Vitals fixes shipped — not just listed in a deck.
Call & form tracking
CallRail / CallTrackingMetrics, dynamic number insertion, and form-source capture wired into the CRM.
Agency fulfillment
Senior, white-label-friendly execution for agencies that have sold the work but need it built and QA'd.
Regulated & healthcare-aware delivery
Behavioral health and regulated work delivered with § 397.55, NAATP, and LegitScript-aware review where it matters.
Need consistent leads from your South Florida service business?
Tell Ashfield about the site, services, locations, and where leads are leaking. If it's a fit, the next step is the $1,500 SEO Audit & Roadmap, a Local SEO retainer ($1,500–$2,750/mo), a fixed-price Next.js build, or agency fulfillment.