Track record.
Before Ashfield Digital, our founder spent 4+ years as Web Development Manager at one of the largest behavioral health management companies in the country — overseeing technical SEO, web operations, and content strategy across 20+ treatment center websites spanning multiple states and brands. Client names are anonymized. The work is not.
What we built and managed.
Technical SEO
- ✓Implemented structured data (Organization, MedicalBusiness, FAQ, Breadcrumb) across all properties — strengthening SERP presentation and enabling rich results
- ✓Built templated internal linking systems that deepened topic coverage and improved crawl paths across 20+ sites
- ✓Validated sitemaps, robots.txt, and index coverage to eliminate crawl waste and maximize indexation
- ✓Configured GA4 + Google Tag Manager instrumentation for conversion tracking and attribution across all brands
Web Operations
- ✓Managed 20+ WordPress properties on WP Engine with staging → production workflows, plugin governance, and security/uptime monitoring
- ✓Delivered Core Web Vitals improvements via caching, image/database optimization, asset preloading, and Cloudflare rules
- ✓Built release and rollback checklists that reduced deployment incidents across the entire portfolio
- ✓Coordinated CDN, caching, and image optimization for high-traffic campaigns and promotions
Content & Strategy
- ✓Partnered with SEO and content teams to prioritize fixes using Google Search Console + Looker Studio dashboards
- ✓Maintained LegitScript-compliant content standards across all properties — zero compliance violations
- ✓Managed content operations for brands recognized by Newsweek as a top addiction treatment provider for 5 consecutive years
- ✓Supported properties with 500+ five-star reviews and 4.9 aggregate ratings through optimized web experiences
Innovation
- ✓Prototyped AI-driven personalization tools to test conversion rate improvements on treatment center sites
- ✓Built call-transcription analysis tools to identify admissions funnel drop-off points
- ✓Developed Python automation scripts for SEO monitoring, analytics reporting, and site management workflows
- ✓Now building a systemized content and SEO engine using Claude Code, Next.js, and modern APIs
By the numbers.
Record-breaking digital marketing admissions — 29% month-over-month growth while cutting ad spend 15%
$500K+ in annual non-ad cost savings identified and implemented across the network
3X increase in directory-sourced admissions through listing optimization
Managed web operations for a network recognized by Newsweek as a top treatment provider — 5 consecutive years
Zero LegitScript compliance violations across all published content
500+ five-star reviews and 20,000+ patient lives impacted across managed properties
Portfolio overview.
Aggregate Ahrefs metrics across 10+ treatment center websites we managed simultaneously. Each property had its own SEO strategy, content pipeline, and growth targets.
Individual property highlights.
All metrics sourced from Ahrefs. Client identities withheld per NDA. Delta values represent growth during our engagement period.
Multi-Location Treatment Network
Domain Rating grew from 29 to 37 in under 12 months.
Brand-New Treatment Center
Domain Rating 0 → 33 on a brand-new domain.
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