Attribution dashboard
For operators already on the Engine who need call and lead source visibility — not a starting offer on its own.
Source, campaign, answered status, speed to answer, qualified tagging, missed inbound, and location routing. Capability we build — never a promise of conversion lift.
Source and campaign
Calls and form leads tied back to the source and campaign that produced them, so publishing work is reviewed against real demand.
Answered and missed
Answered status, speed to answer, and missed-inbound visibility so the gap is operational, not just a traffic chart.
Qualified tagging
A tagging layer so the team can see which calls were qualified, not only which ones rang.
Location routing
Multi-location operators see which location took the call. Useful when GBP and city pages are already in the Engine.
What's included
- Dashboard scoped to your call and form sources
- Source, campaign, answered status, and missed inbound
- Location routing where the phone tree supports it
- Fail-closed checks so bad data does not silently overwrite good rows
Not included
- Guaranteed conversion lift or more calls
- Published client call volumes or connect rates
- A replacement for your CRM
- Ongoing Engine publishing (that's Content & Local Engine)
The "not included" column builds more trust than the included one. We'd rather you know the edges up front.
Capability, not a results claim
This add-on is the attribution layer we build: you can see source, campaign, answered status, and missed inbound. We do not publish client call volumes or claim conversion lift.
It sits on top of Content & Local Engine. Most operators start with Setup Sprint, then the Engine, then decide whether the dashboard is worth the add-on.
Fail-closed by design
The system refuses to publish work that doesn't clear the gate. Silence is a feature: nothing bad ships just to hit a schedule.
Setup
$1,500 one-time setup to wire sources, tracking, and the dashboard.
Monthly
$150/mo to keep the dashboard current.
Billing
Prepaid or auto-charge only. No net-30.
What pushes it to the higher end
- More than one call-tracking vendor
- Multi-CRM or multi-location phone trees
- Custom qualified-call rules
This is secondary on purpose.
Start with Engine Setup Sprint and Content & Local Engine. Add attribution when you need the call path visible. Agencies: partner Engine seats can include this conversation later.
See Content & Local EngineIs this the starting offer?
No. Attribution is a secondary add-on. Most operators start with Engine Setup Sprint, then Content & Local Engine.
Will you publish our call numbers?
No. Client call volumes stay in the private conversation. The site sells the capability, not your numbers.
Does this include the Engine?
No. Publishing, pages, GBP, and social are Content & Local Engine. This is the dashboard layer on top.
How do we pay?
Prepaid or auto-charge only. $1,500 setup, then $150/mo.