Website redesigns that fix the business problem, not just the look.
Ashfield redesigns websites around clarity, trust, mobile experience, SEO structure, tracking, and conversion paths so the new site can support growth after launch.
Rebuild
pages, structure, and conversion pathsSEO
redirects, metadata, schema, and internal linksQA
mobile, forms, analytics, and launch checksThe current site is not just old. It is hurting trust, making updates harder, weakening SEO, or sending leads through unclear paths.
- P · 01
The website no longer reflects the quality, offer, products, services, or proof behind the business.
- P · 02
The redesign risk is real: old pages, redirects, rankings, tracking, forms, and content can break during a sloppy rebuild.
- P · 03
The business needs the site to be easier to maintain after launch, not just prettier for a few weeks.
- P · 04
Marketing work is stuck because the website foundation is too weak for SEO, ads, social, or automation to build on.
- 01
Redesign scope and priority-page plan
- 02
Messaging, page hierarchy, responsive design, and conversion-path rebuild
- 03
SEO migration basics: redirects, metadata, schema, internal links, and indexation checks
- 04
Analytics, form, call, booking, or ecommerce event QA where scoped
- 05
Post-launch improvement map for SEO, page freshness, reporting, or ongoing support
- 01
Audit the current site, traffic-sensitive URLs, conversion paths, CMS, and content that should be preserved.
- 02
Define the smallest redesign scope that fixes trust, clarity, SEO, and conversion issues.
- 03
Build the new pages with launch QA, tracking, redirects, and future update needs in mind.
- 04
After launch, document what should become recurring site care, SEO cleanup, or automation work.
Websites
Websites and Conversion Systems
Custom websites, landing pages, service pages, tracking, and conversion paths built to support SEO, campaigns, and recurring operations.
Explore moduleLocal Freshness
Local SEO and Page Freshness
GBP, service page, location page, internal link, and freshness workflows for businesses whose local presence goes stale.
Explore moduleAttribution
Lead Attribution and CRM Routing
Call, form, source, CRM, and routing workflows so teams know where conversations came from before follow-up starts.
Explore moduleQuestions worth answering first.
Q · 01Will a redesign hurt SEO?+
It can if redirects, metadata, internal links, content, and tracking are ignored. Ashfield treats SEO migration basics as part of the redesign scope where they matter.
Q · 02Do you redesign the whole site at once?+
Not always. Some businesses need a full rebuild, while others should start with the homepage, service pages, product pages, or conversion paths that create the most visible leak.
Q · 03Can the redesign include automation later?+
Yes. The redesign can become the foundation for page freshness, reporting, content workflows, lead attribution, and internal automation after the site is stable.
Need help with website redesign?
Start with a practical audit so the next move is scoped around the site, search foundation, tracking, reporting, workflow, and real business constraints.