A 2-week cleanup sprint for websites that should be creating more calls.
Ashfield fixes the highest-impact website, SEO, local visibility, tracking, and conversion leaks first so the business can stop sending traffic into a weak foundation.
$4.5k+
base cleanup sprint7-14d
typical sprint windowCalls
site, SEO, local, and tracking fixesThe business already has a site, but the pages, local signals, mobile CTAs, forms, trust proof, tracking, or technical SEO are getting in the way of calls and qualified leads.
- P · 01
The homepage or service pages do not make the offer clear enough for a buyer to act.
- P · 02
Mobile visitors have to hunt for the phone number, form, booking path, proof, or next step.
- P · 03
Titles, metadata, headings, schema, internal links, and local relevance need cleanup.
- P · 04
Forms, calls, analytics, or CRM handoffs do not show where leads came from.
- 01
Homepage, priority service page, mobile CTA, contact, form, and trust-signal cleanup
- 02
Title, meta, H1, internal link, basic schema, and technical SEO implementation
- 03
Google Business Profile optimization checklist and local SEO alignment notes
- 04
Tracking QA, top conversion fixes, and 30-day content/local SEO plan
- 01
Audit the visible website, local, SEO, and tracking leaks.
- 02
Choose the highest-impact fixes that can ship inside the sprint window.
- 03
Implement the scoped fixes, QA the lead paths, and document what changed.
- 04
Recommend the retainer, next sprint, redesign, agency support, or no further work.
What the $4,500 cleanup sprint usually includes.
The exact list depends on the site, CMS, and access, but the sprint is scoped around shipped fixes, not a strategy deck.
- S · 01Homepage cleanup focused on offer clarity, proof, CTAs, and the main conversion path
- S · 02One to three priority service, product, or location page improvements, depending on condition
- S · 03Mobile call, quote, booking, form, and contact-path cleanup
- S · 04Title tags, meta descriptions, H1s, internal links, basic schema, indexation, and obvious technical SEO fixes
- S · 05Google Business Profile checklist and local SEO alignment notes
- S · 06Tracking QA for forms, phone clicks, analytics events, source context, and reporting blind spots
- S · 07A 30-day next-step plan for content, local SEO, page freshness, tracking, or ongoing growth ops
Websites
Websites and Conversion Systems
Custom websites, landing pages, service pages, tracking, and conversion paths built to support SEO, campaigns, and recurring operations.
Explore moduleLocal Freshness
Local SEO and Page Freshness
GBP, service page, location page, internal link, and freshness workflows for businesses whose local presence goes stale.
Explore moduleAttribution
Lead Attribution and CRM Routing
Call, form, source, CRM, and routing workflows so teams know where conversations came from before follow-up starts.
Explore moduleQuestions worth answering first.
Q · 01When should a business choose the cleanup sprint?+
Choose the cleanup sprint when the website, local SEO, tracking, and conversion leaks are visible enough to fix without starting with a longer diagnostic.
Q · 02Do you guarantee more calls?+
No. Ashfield fixes the avoidable leaks that can hurt calls and lead quality, but demand, competition, reviews, pricing, follow-up, and market conditions also affect results.
Q · 03What happens after the sprint?+
If recurring website, SEO, local, content, reporting, or automation work exists, the next step is usually the Website Growth Ops Retainer.
Need help with website + local seo cleanup sprint?
Start with a practical audit so the next move is scoped around the site, search foundation, tracking, reporting, workflow, and real business constraints.