Content & Local Engine
For established home-service operators that need stronger visibility across Search, Maps, and every service area, without hiring another marketing team.
Service and location pages, Google Business Profile, ongoing content and social. Operated on a fixed cadence with fail-closed QA.
Weekly output · a typical run
- MonBlog post drafted, scored, published 6:30 AM
- Tue2 social posts rendered + scheduled (FB / IG / LI)
- WedBlog post drafted, scored, published 6:30 AM
- Thu2 social posts rendered + scheduled
- FriGBP update posted + weekly QA report
What's included
- 1–2 useful local or service-line posts per week
- Google Business Profile management + weekly posts
- Social scheduling across your channels
- Brand-exact imagery on every asset
- Fail-closed QA gate + weekly human review
- You own everything that publishes
Not included
- Paid ads management
- Guaranteed rankings
- Unlimited revisions / same-day rewrites
- Approval on every single post, forever
The "not included" column builds more trust than the included one. We'd rather you know the edges up front.
The QA gate, adapted for local
Every post is scored against your brand rules and local-relevance signals before it publishes. If it doesn't clear the threshold, it's blocked and re-run — not shipped.
A senior operator reviews the week's output every Friday. You get a short report: what published, QA scores, and anything held back.
Fail-closed by design
The system refuses to publish work that doesn't clear the gate. Silence is a feature: nothing bad ships just to hit a schedule.
Setup
$1,500 one-time install: brand rules, technical baseline, publishing + local config, and QA gates.
Monthly
$2,500–3,500/mo depending on locations, cadence, and channels. Month-to-month after the first 90 days.
Locations
Base covers 2 locations. Additional locations are +$300/mo each. Example: 5 locations is typically $3,400/mo ($2,500 + 3 × $300).
Sprint credit
Clients who complete the $2,000 Engine Setup Sprint receive the full $1,500 install credit when they continue into the monthly Engine.
What pushes it to the higher end
- More than 2 locations (+$300/mo each)
- Higher publishing cadence
- More than 2 social channels
Maps, social, and content are also sold standalone.
Google Business Profile, social, and blog content are included in Content & Local Engine. Operators who only need one of them can buy that SKU on its own.
See standalone offersIs there a contract?
Month-to-month after the first 90 days. The 90 days gives the engine time to establish cadence and show output.
How do extra locations price?
The base monthly covers 2 locations. Additional locations are +$300/mo each. A 4-location operator is typically $3,100/mo. Cadence and extra channels can still move the quote inside the $2,500–3,500 band.
Who owns the content?
You do. Everything the engine publishes is yours — and it stays yours if you cancel.
How fast does it launch?
The engine is live in about two weeks: week one is config and brand voice, week two is the first scheduled runs.
Can I review posts before they go out?
Yes. There's a review window built in. Most clients move to spot-checking once they trust the gate.
What happens if I cancel?
Everything already published stays yours. We hand off the content and any assets we built.
Do you write it by hand?
We run a proprietary production process with a senior editorial review on everything. What you judge is the gate, the schedule, and the review — all verifiable.