Custom Builds
For teams that need one system built, documented, and handed off.
One-time automation systems: content engines, reporting pipelines, and lead-attribution plumbing — built to your stack and handed to your team.
Content engine
A per-brand publishing engine: drafts, scores against your rules, renders branded imagery, and publishes to your CMS on a schedule. Social promotion included.
Publishes to your CMS · posts to your channels
Reporting & attribution pipeline
A pipeline that pulls from your analytics, ad, and call-tracking sources, ties leads back to their first touch, and syncs a clean report to your CRM and inbox.
Syncs to your CRM · scheduled reporting
GBP / local automation
Automated Google Business Profile posting, review-response drafting, and local content updates across every location — with a fail-closed check before anything goes live.
Posts to GBP · multi-location
What's included
- Scoped, fixed-price build with a clear deliverable
- Publishes to your CMS, syncs to your CRM, posts to your channels
- Documentation + a handoff walkthrough
- 30 days of post-launch support
- Built by the operator who scoped it — no handoffs
Not included
- Ongoing content production (that's the Local / Growth engines)
- Paid ads infrastructure
- Guaranteed rankings
- Rebuilds of a tool you already run well
The "not included" column builds more trust than the included one. We'd rather you know the edges up front.
Built to fail closed
Automation without guardrails is a liability. Every build we ship has the same fail-closed philosophy as our retainers: it refuses to publish or push bad data rather than doing it silently.
You get the outcomes and integrations — not a black box. Documentation and a walkthrough are part of every delivery.
The system refuses to publish work that doesn't clear the gate. Silence is a feature: nothing bad ships just to hit a schedule.
Setup
50% to start, 50% on delivery
Project
$4,000–8,000 depending on integrations and complexity
What pushes it to the higher end
- Multiple integrations (CMS + CRM + channels)
- Custom reporting / attribution logic
- Compliance requirements or approval workflows
What's the timeline?
Most builds run 2–4 weeks from kickoff to handoff, depending on integrations.
Do I own the system?
Yes. You own the build, the documentation, and any accounts it runs on.
Can you run it for us after?
If you want it operated instead of handed off, that's a Local or Growth retainer.
What integrations do you support?
We publish to common CMS platforms, sync to major CRMs, and post to the usual social + GBP channels. We name integrations, not internal tooling.
What if it breaks after handoff?
30 days of post-launch support is included. After that, a light support retainer is available.
How do we start?
A scoping call, then a fixed-price proposal. No open-ended hourly work.